The best controllers, CFOs, and analysts already know their value. Some actively look for new opportunities and others passively contemplate new opportunities. What is shared in common however is they prioritize roles that align with their values, offer growth opportunities, and connect them to a mission they believe in.
The Shift from Recruiting to Attracting
Traditional recruiting focuses on filling roles quickly. Talent attraction, on the other hand, is a strategic approach—for us at Katalyst Group it’s about serving as an extension of your brand and culture to attract high-performing professionals who would be a good fit in your organization.
Here’s what we do when partnering with organizations and serving as an extension of your brand to attract top talent:
Craft a Clear Employer Value Proposition
Why should top-tier finance talent choose your company? Is it the opportunity to work under a visionary CFO, tackle complex financial strategies, or be part of a team that values innovation and collaboration? Your EVP should speak directly to what finance professionals want.
Highlight Career Growth
Show how controllers, CFOs, and analysts can advance within your organization. Finance leaders are forward-thinkers—they want to know there’s a path for professional development, whether that means leading a larger team, stepping into a strategic advisory role, or mastering cutting-edge financial technologies.
Tell Authentic Stories
Share real stories about your finance team’s impact. Did your CFO lead a successful acquisition? Has an analyst uncovered insights that drove major business decisions? Humanizing these roles makes your company more relatable and inspiring.
Foster a Culture of Collaboration
Today’s finance professionals aren’t just number-crunchers—they’re strategic partners. Emphasize how your finance team works alongside other departments to drive holistic business growth.
Engage on the Right Platforms
Be visible where finance talent is active—on LinkedIn, industry events, and professional networks. Consistently share thought leadership, job opportunities, and insights about your company’s financial strategies.
Build Community
When you build a workplace that inspires and supports its finance and accounting team, the right talent will want to be a part of it. It’s not about filling seats—it’s about building a community of professionals who drive your organization’s financial success.
